Coventry City FC have not reduced their season tickets with League Two approaching in August, leaving annoyed fans.
Season tickets went on sale at 9am this morning at the frozen amount of £299 once renewed. A season ticket renewed after May increases to £345. There is also an early bird offer available until the end of May.
“Given the capacity of the Ricoh is 32,000, Coventry would benefit from lots of people paying slightly less money”
A finance expert has said that the football club may have lost out on money by not reducing ticket prices.
“They have the momentum of 43,000 fans going to Wembley, they had a great day out so why not get them to come more often? If you look at a club such as Bradford City which is in League One – its season ticket is £149 and they have sold 17,000 and hoping to sell 20,000 next season. So given the capacity of the Ricoh is 32,000, Coventry would benefit from lots of people paying slightly less money,” Football finance lecturer at Liverpool business school, Kieran Maguire says.
“Just get the fans to come back, bring their kids and buy the shirts – they would make more money.”
“The finances are in such a mess. They lost £36,000 a week last year. For every £100 that came in from the fans through the turnstiles, they paid out £107 in bank interest,” he added.
However, some fans have noted that Sky Blue ticket prices will be the second cheapest in League Two. A BBC report shows that last year, five other clubs charged for higher prices than the £299 for a Sky Blues’ season ticket. This included Cheltenham with £315, Grimsby with £305, Mansfield for £330, Notts County for £310, and Portsmouth at £300.
“As manager of Coventry City, I would like to take this opportunity to personally thank every supporter who commits their time and hard earned money to a season ticket for 2017/18. This will provide vital backing in our efforts to build a successful team for next season, and your continued support is a such key part of that process,” Coventry City Manager, Mark Robins, says.