Jaguar Land Rover is set to reveal the fourth new-vehicle in their Range Rover line-up next week. The company plans to unveil the Velar on March 1.
The launching of the new model is hoped to fill the gap between the Evoque and Sport models in the line-up. The name was chosen when development engineers needed to hide the identity of the pre-production Range Rovers since Velar derives from the Latin ‘velaris’ meaning to veil or cover.
Velar also originates back to the Range Rover prototypes of the 1960s.
“We call the Velar the avant garde Range Rover,” design chief Gerry McGovern said.
“It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
Teaser images of the vehicle have been revealed in the run up to the big reveal.
The new model initially thought to be the ‘Evoque XL’ will face competition from the Porsche Macan. Automotive analysts have said any addition to the Range Rover family will be a hit after the success of the Evoque, which became Jaguar Land Rover’s best-selling model worldwide.