French luxury house Chanel will be releasing its first-ever men’s makeup line. The brand already sells makeup for women and its products are extremely luxurious. The move correlates with the current growing landscape of men’s grooming.

The line is scheduled to be released first in South Korea next month. The line is called Boy de Chanel and will include tinted fluid in four colours, a matte moisturising lip balm, and four shades of eyebrow pencil.

The company has said of the line: “Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men. Lines, colours, attitudes, gestures…

“There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be. By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.”

Source: WWD